ALBUQUERQUE, N.M. (AP) — The University of New Mexico has released a promotional video as part of a $2 million rebranding campaign. The Albuquerque Journal reports (http://bit.ly/2fcTgzr) that the video is part of a broader effort to recruit more students and promote the school's offerings. Enrollment and tuition dollars have been down at the university in recent years. Officials say a 1.5 percent increase in enrollment can translate to nearly $3.5 million in new revenue. The video includes aerial shots of the main campus, features students dancing and building a race car, and shows New Mexico sights such as snow-covered mountains. The university current has about 27,500 students. There's usually a slight decline between the fall and spring semester, so the effects of the campaign on enrollment likely wouldn't be visible until next fall.
University releases video as part of rebranding effort
Twitter LinkedIn Email