ARI SHAPIRO, HOST:
Hey, Ailsa, I want to try a thought exercise with you, OK?
AILSA CHANG, HOST:
SHAPIRO: When I say the word magenta, what's the first thing that pops into your head?
CHANG: A Crayola crayon.
SHAPIRO: OK. Well, the wireless carrier T-Mobile is claiming in a new lawsuit that the color magenta is so inextricably linked to its brand that other companies...
SHAPIRO: ...Should be barred from using it. As Darius Rafieyan reports, that is not sitting well with some people.